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Mayfield

Mayfield was established in 2017 by Annie Mayfield Waters, a country girl at heart whose love of fashion began from an early age. Annie created Mayfield with a simple vision, to bring effortless, quality style to everyday wardrobes.

In 2026, Mayfield began a new chapter when it was taken over by Petice Malviste. Born and bred in Geelong, Petice had been a loyal Mayfield customer long before becoming its new owner. Petice is proud to continue the Mayfield name and everything it represents.

Today, Mayfield remains a boutique for women who appreciate a well-considered wardrobe, thoughtful fabrics, and pieces that are as comfortable as they are beautiful.